The saving is much greater when the job spec called for waterproofing, then you only need to waterproof the board joint.
I don’t see this product sold as much as standard cement board or hardi baker, but it dose take his share of the market and it dose increase his percents of the market, a big fact is the price drop a bit from last year, and the hardi baker price got up.
Another big factor, is the delivery cost of this product is much cheaper as a pallet weight only about 80 LBS ( not include the pallet) while hardi baker weight about 440 lbs,

Important note: I never look in to if this product safe to use with floor heating, first thought, I don’t think it is, but I sure will check on it soon.
ShowerguyIf what you have looked require floating the mat in cement, just go for the SunTouch, with SunTouch mat or the WarmWire spool you install the tile as you cover the mat with thinset, one step installation.