Almost anyone can build a website today with many of the resources available on the market, but building a website which draws constant traffic can be much more difficult ... even for an experienced web designer. When designing a website and adding the content, you need to pay attention to SEO. Are the keywords and description as well as content throughout the page related and focused on what you are selling or providing your visitors. Also, search engines are not always forgiving if too many references to keywords are used in the META tags.
There is a delicate balance that will take time and patience to understand and perfect.
Your website needs to be in the TOP 10 in the most popular search engines otherwise forget about it. For example; go to Google.com and search any keywords for building a shower, constructing a shower, building a ceramic tile shower or anything you can think of within that category. Our site www.ontariotile.com will usually be #1. Not just in the top 10 .... but number ONE. Sometimes Number 1 out of several million results. Yes we're bragging, and why not?
It's important because that website specializes in building ceramic tile showers. They are listed in the top 10 with other areas as well, but showers are their forte´.
We've achieved those results by applying Search Engine Optimization in the ways that make a difference.
We use Google Analytics on all our client's webpages to determine how each one is doing and make whatever changes necessary to optimize.
Now what about Bounce Rate?
So now you have a website that receives many visitors, but when analyzed it is determined that over 60% of your traffic never goes beyond their landing page. They basically hit your site, and then BOUNCE off never to return. It's always been said, that your page must portray the entirety of your most valuable and recognizable content within the first 5 seconds otherwise you've lost your visitor. So if you're selling self help books related to car mechanics and they land on your site to see someone holding a cat .... it's over ... they're gone!
What service or product are you providing online that requires you to have a website? If you know, tell us and we'll work together to achieve the results you need.
Ask us about building you a website.
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